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RESEARCH

CONSULTANCY

QUALITATIVE

RESEARCH 

QUANTITATIVE

RESEARCH 

SECONDARY

RESEARCH

SECONDARY RESEARCH

What 

Secondary research is: Where the researcher Collects the data from existing research and case studies available online (also known as desk research)

 

 

 

Secondary research saves time, and recourses if the information already exists. And it provides background information and help the researcher understand the topic of research.

Why 

Secondary research is useful to understand the landscape of a topic, an intro stage for the research, or to make use of any exiting data online, prior to conducting primary research to avoid repetition.

 

 

When